Terms of Service - PLAYFULL

DATE LAST MODIFIED: July 18, 2017. These are the Terms of Service for the PLAYFULL Mobile App.

NEITHER APPLE INC. , GOOGLE, INC. OR AMAZON.COM, INC. IS A SPONSOR OF THIS APPLICATION AND NEITHER IS AFFILIATED IN ANY WAY WITH PLAYFULL, INC. (HEREINAFTER "PLAYFULL").

Acceptance of Terms

THESE TERMS OF SERVICE ("TERMS") ARE A LEGAL AGREEMENT BETWEEN YOU ("YOU" OR "YOUR") AND PLAYFULL. BY DOWNLOADING, INSTALLING THE PLAYFULL APPLICATION (THE "APPLICATION") AND USING IT IN CONNECTION WITH OTHER SERVICES PROVIDED BY PLAYFULL OR OTHERWISE ACCESSED THROUGH THE USE OF THE APPLICATION (SUCH SERVICES AND THE APPLICATION COLLECTIVELY, THE "SERVICE") YOU AGREE THAT YOU HAVE READ, UNDERSTOOD, ACCEPT AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR OTHERWISE USE THE SERVICE.

IMPORTANT NOTE: These Terms contain a Dispute Resolution And Arbitration Provision, including Class Action Waiver that affects your rights under these Terms and with respect to disputes you may have with PLAYFULL. You may opt out of the binding individual arbitration and class action waiver as provided below. PLAYFULL reserves the right, in its sole discretion, to modify or change these Terms at any time by posting the changes on or within the Application or other parts of the Service. Your continued use of the Service following the posting of such changes constitutes Your acceptance of the revised Terms. PLAYFULL may use reasonable commercial efforts to provide notice of material changes to You. If the modified Terms are not acceptable to You, Your only recourse is to discontinue Your use of the Service. You agree that PLAYFULL may change any part of the Service, including its content, at any time or discontinue the Service or any part thereof, for any reason, without notice to You and without liability.

Facebook® Disclaimer

You agree and acknowledge, as condition of participating in the Service, that Facebook® ("Facebook") does not sponsor, endorse, administer, and is in no way associated with, the Service. All questions regarding the Service must be directed to PLAYFULL, not Facebook. You also agree that as a condition of participating in the Service you shall release Facebook® from any and all liability arising out of your participation in said Service.

Privacy

PLAYFULL will only use any personal information that You provide in connection with Your use of the Service in accordance with the terms of our privacy policy ("Privacy Policy") available within the Application. By accessing or using the Service, You consent to the collection, use and storage of Your information as outlined in the Privacy Policy. Questions regarding privacy issues should be directed to our customer service by email at support@beplayfull.com.

Eligibility

To use the Service, You must be a natural person who is assigned to the e-mail address or Facebook Login (as defined below) associated with Your registration. At our sole discretion, we may require proof that You meet this condition in connection with Your use of the Service. Failure to comply with this condition will result in the closing of Your Account and the loss of all Virtual Items (including Experience Points) (each as defined below) accumulated through Your use of the Service.

Account Information

In order to access and use the rest of the Service (including, but not limited to accumulating, purchasing and redeeming Experience Points, Virtual Items and Rewards (as defined below)) and to post any User Content (as defined below), You must create an account ("Account") with PLAYFULL by accessing the Service through Your Facebook account (Your "Facebook Login") or email account. When You register through Your Facebook Login, You will be asked to login with Your Facebook log-in credentials ("Facebook Password") and, if applicable, configure Your privacy settings in Your Facebook account to permit Your activities on the Service to be shared with Your contacts in Your Facebook account (as further detailed in our Privacy Policy). By creating an Account via Your Facebook Login, You are allowing PLAYFULL to access Your Facebook account information and You acknowledge and agree that Your use of the Facebook website is governed by the terms and conditions of Facebook's terms of use and its privacy policy, including, without limitation, Facebook's password and account security policies. By creating an Account with PLAYFULL, You agree to the following rules to protect the security of Your Account and Facebook Login. For the purposes of these Terms, references to Your Facebook Login shall include any account information, including user names, passwords or security questions, whether or not created for the purpose of using the Service, that are used to access the Service: (1) You shall not share Your Facebook Login, nor let anyone else access Your Facebook account or do anything else that might jeopardize the security of Your Facebook Login. PLAYFULL will not ask You to reveal Your Facebook password and will not initiate contact with You asking for answers to Your Facebook password security questions; (2) In the event You become aware of or reasonably suspect any breach of security, including, without limitation any loss, theft, or unauthorized use of Your Facebook Login, You will immediately notify PLAYFULL and modify Your Facebook Login; (3) You are solely responsible for maintaining the confidentiality of Your Facebook Login, and You will be responsible for all uses of Your Facebook Login, including purchases, whether or not authorized by You; (4) You are responsible for anything that happens on the Service through the use of Your Facebook Login, whether or not such actions were taken by You. You therefore acknowledge that PLAYFULL may suspend Your access to or terminate Your use of the Service if someone else uses it to engage in any activity that violates these Terms; (5) You are responsible for any use of Your credit card or other payment instrument by minors. Any personal information You provide to us, which may include Your name, birth date and email address, will be held and used in accordance with PLAYFULL's Privacy Policy. You agree that You will supply accurate and complete information to us, and that You will update that information promptly after it changes. From time to time, other Rewards Partners may institute programs that require You to link Your Account to an account sponsored by such Rewards Partner. If you choose to participate in such programs, You hereby agree to comply with all applicable Reward Partner rules, policies, and terms and conditions.

License

To use the Service You must have a mobile device that is compatible with the Application. PLAYFULL does not warrant that the Application will be compatible with your mobile device. If you decide to use the Service, subject to Your agreement and compliance with these Terms, the Privacy Policy, and applicable terms and conditions of the rewards programs offered by our other Rewards Partners, PLAYFULL hereby grants You a non-exclusive, non-transferable, revocable license to install and use an object code copy of the Application for one registered account on one mobile device owned or leased solely by You. PLAYFULL also grants You a personal, non-exclusive, non-transferable, non-sublicensable, revocable, limited scope license to access and use those portions of the Service that are not part of the Application. Use of the Service shall be solely for Your own, private, non-commercial entertainment purposes and for no other purpose whatsoever. If the Service or any part thereof is determined to be illegal under the laws of the jurisdiction in which You are situated, You shall not be granted any license to use the Application or any other part of the Service, and must refrain from using it. You may not: (i) modify, disassemble, decompile or reverse engineer the Application; (ii) rent, lease, loan, resell, sublicense, distribute or otherwise transfer the Application to any third party or use the Application to provide time sharing or similar services for any third party; (iii) make any copies of the Application; (iv) remove, circumvent, disable, damage or otherwise interfere with security- related features of the Application, features that prevent or restrict use or copying of any content accessible through the App, or features that enforce limitations on use of the Application; or (v) delete the copyright and other proprietary rights notices on the Application. You acknowledge that PLAYFULL may from time to time issue upgraded versions of the Application, and may automatically electronically upgrade the version of the Application that You are using on Your mobile device, but that PLAYFULL has no obligation to do so. You consent to such automatic upgrading on Your mobile device, and agree that the terms and conditions of these Terms will apply to all such upgrades. The foregoing license grant is not a sale of the Application or any copy thereof, and PLAYFULL and its third party licensors or suppliers retain all right, title, and interest in and to the Application (and any copy of the Application). Standard carrier data charges may apply to Your use of the Application.

Virtual Items

From time to time during Your use of the Service, You may have the opportunity to "earn", "buy" or "purchase" (a) virtual in-game items; or (b) virtual in-game points, including but not limited to virtual coins, cash or points, all for use in the Service (together with virtual in-game items, "Virtual Items"). You do not in fact "own" the Virtual Items and the amounts of any Virtual Item do not refer to any credit balance of real points or its equivalent. Rather, by "earning", "buying", or "purchasing" Virtual Items (through the use of virtual points), You are granted a limited license to use the software programs that manifest themselves as the Virtual Items. The purchase and sale of such limited licenses to use Virtual Items, is a completed transaction upon redemption of the applicable Credits and shall under no circumstances be refundable, transferable or exchangeable including, without limitation, upon termination of Your Account, termination of these Terms, and/or the discontinuation of the Service. PLAYFULL prohibits and does not recognize any purported transfers of Virtual Items effectuated outside of the Service, or the purported sale, gift or trade of anything that appears or originates in the Service, unless otherwise expressly authorized by PLAYFULL in writing. Accordingly, You may not sublicense, trade, sell or attempt to sell in-game Virtual Items for real money, or exchange Virtual Items for value of any kind outside of a game, without PLAYFULL' written permission. Any such transfer or attempted transfer is prohibited and void, and will subject Your Account to termination. You acknowledge and agree: (a) that PLAYFULL may change the price of Virtual Items at any time, without notice, for any reason or for no reason, (b) that the amount of virtual points necessary to obtain certain Virtual Items may fluctuate, and (c) that PLAYFULL has no liability to You for any changes in the price of such Virtual Items and/or the amount of virtual points necessary to obtain Virtual Items. PLAYFULL reserves the right, without prior notification, to limit the quantity of the Virtual Items You can purchase and/or to refuse to allow You to purchase such Virtual Items. You acknowledge and agree that PLAYFULL shall have no liability for loss of Virtual Items due to any unauthorized third party activity, such as hacking, phishing, password mining, social engineering, and/or any other unauthorized third party activity. PLAYFULL may replace such lost Virtual Items at its sole discretion on a case-by-case basis, without incurring any further obligation or liability.PLAYFULL owns, has licensed, or otherwise has rights to use all of the content that appears on or in the Service, including all such content owned by our Rewards Partners and their affiliates. Notwithstanding any provision to the contrary herein, You agree that You have no right or title in or to any content that appears in the Service, including without limitation the Virtual Items therein, whether "earned" in a game or "purchased" from PLAYFULL.

Experience Points

You will have the opportunity to accumulate "Experience Points" through Your use of the Service. Experience Points are virtual in-game points that You can use to "purchase" other Virtual Items within the Service. As with all Virtual Items, You do not in fact own the Experience Points You accumulate and the amounts of any Experience Points You accumulate do not refer to any credit balance of real currency or its equivalent. Rather, by "earning", "buying", or "purchasing" Experience Points, You are merely granted a limited license to use the software programs that manifest themselves as the Experience Points. In the event PLAYFULL encounters issues with the game that impact the accumulation of Experience Points and/or the redemption of Rewards, PLAYFULL reserves the right to correct any such errors. If You participate in any of our Rewards Partners’ rewards programs, the Experience Points You accumulate through Your use of the Service may be exchanged for items, services or experiences (each a "Reward") offered by such Rewards Partners through those programs.

Accumulating Experience Points

You may accumulate Experience Points by taking certain actions while using the Services. For example, You may earn Experience Points by posting Your in-game achievements to your Facebook account, "liking" certain aspects of the Service, playing the games for a specified duration, or participating in certain in-game offers. The foregoing list is solely for purposes of example and explanation and is not meant to be exclusive or exhaustive. Experience Points are NOT and WILL NOT be awarded or earned in any way related to or based upon the outcome of any game You play during Your use of the Services. NO PURCHASE IS NECESSARY to play any of the games included in the Service.

Using Experience Points

You may exchange Your accumulated Experience Points for in-game Virtual Items in the Service. You may also exchange Your Experience Points for Rewards in the "Rewards" area of the Service. In order to redeem a Reward, you must have a valid Facebook account or email account and have connected the Application to your Facebook account or email account. Once You have exchanged Experience Points for a Reward, You are said to have "purchased" that Reward. After purchasing Your Reward, You will have until the expiration date and time shown on the Reward to "redeem" Your Reward. Because the Redemption Period, redemption procedures, and other terms of Rewards may vary, You must review the specific terms and conditions of each Reward You purchase with Your Experience Points. PLAYFULL is not responsible for the terms and conditions of the Rewards and bears no responsibility to You for any such unread, misread or misunderstood terms. The selection and availability of Rewards is subject to change without notice and PLAYFULL makes no guarantees as to the availability of any Reward. For complete details and the terms, conditions and restrictions for any individual reward, please refer to the rewards detail found within the Rewards list within the Service.

Reward Cancellations and Refunds

Once You have redeemed a Reward, You may no longer cancel that Reward and You will not receive a refund of Your Experience Points. On rare occasions, a Reward will "sell out" or otherwise become unavailable between the time You purchase it and the time You redeem it. If You are, within the Redemption Period, unable to redeem a purchased Reward because of such unavailability, You will be eligible to receive a full refund of the Experience Points used to purchase that Reward. If You do not redeem or cancel a Reward during that Reward's Redemption Period, the Reward will expire. Your Experience Points will not be refunded to You if You allow a purchased Reward to expire. Some Rewards are of such limited availability that our Rewards Partners may, in their sole discretion, deem them to be non-refundable. Non- refundable Rewards do not have a Redemption Period and therefore may not be cancelled for a refund of Experience Points after they are purchased. You are solely responsible for reading and understanding the refund terms and conditions of each Reward You purchase.

Changes and Other Rewards Terms

From time to time, other Rewards Partners may require You to enroll in separate rewards programs as a condition of redeeming certain Rewards. If you choose to participate in such programs, You hereby agree to comply with all applicable Reward Partner rules, policies, and terms and conditions. Once You have redeemed a Reward with any such Rewards Partner, Your ability to change that Reward may be at the sole discretion of that Rewards Partner. Any such changes will not result in a change to Your Experience Points balance.

Rewards have no cash value and are non-transferable. You may not sell, trade, barter, bequeath or in any way transfer any Reward to any other party. Any attempt to do so will invalidate the Reward and may result in the termination of Your Account.

Inactive Accounts

If You do not use your Account by logging in using the Service at least once every 30 days, Your Account will be deemed inactive. You can, at any time, reactivate Your Account by logging in and using the Service. When an Account has been deemed inactive, PLAYFULL may, at its own discretion, expire any Experience Points accumulated by You. Once Your account is deemed inactive, any Rewards which have been purchased but not yet redeemed may also be expired at the discretion of PLAYFULL.

Third Party Providers of Goods and Services

Our Rewards Partners reserve the right, in their sole discretion, to change, amend, suspend, cancel, or terminate any reward program they offer or any aspects and/or terms and conditions thereof, in whole or in part, at any time, with or without notice and for any or no reason. Any such changes may affect Your ability to use the Experience Points that You have accumulated through Your use of the Service to purchase or redeem Rewards from such Rewards Partners. You hereby agree that PLAYFULL shall have no liability to You as a result of such action any Rewards Partner.

Your purchase of Facebook Credits is governed by Facebook's Payments Terms (http:// www.facebook.com/payments_terms). Facebook reserves the right to change its Payment Terms, in whole or in part, even though the changes may affect Your accumulated Facebook Credits. Facebook may also suspend, remove or disable access to the Service at any time without notice and may limit the number of transactions or volume of Facebook Credits PLAYFULL is able to accept during a given period of time. Such actions may affect Your ability to access and/or use the Service. You here by agree that PLAYFULL shall have no liability to You as a result of any such actions by Facebook. Facebook is a registered trademark of Facebook, Inc.

Your correspondence or business dealings with, or participation in promotions sponsored by, any third party providers of goods or services made available on or through the Service, including Your purchase of Facebook Credits, Your participation the rewards programs offered by any of our Rewards Partners, and any other terms, conditions, warranties or representations associated with such dealings, are solely between You and such third-party provider and solely at Your own risk. You hereby release PLAYFULL (and its affiliates, officers, directors, agents, subsidiaries, and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such dealings or as the result of the presence of such third-party providers on the Service. If You are a California resident, You waive California Civil Code §1542, which says: "A general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his settlement with the debtor." If You are a resident of any other jurisdiction that requires a similar waiver for the foregoing release to be enforceable, You hereby waive any applicable statutes of that jurisdiction.

Termination

PLAYFULL may terminate or suspend Your Account (including, but not limited to, suspending your ability to purchase, redeem or consume Rewards) and/or Your access to Service (including, but not limited to, restricting your ability to use the Application) at any time, including for breach of these Terms or otherwise, without notice and without liability to You. Upon any such termination, Your access to the Service, including all User Content (as defined below) and Virtual Items, will be disabled and You will lose any Experience Points that you have accumulated. PLAYFULL shall have the right, but not obligation, to store any User Content subsequent to any such termination. You may cancel Your Account at any time by discontinuing Your use of the Service and/or the Application and, if applicable, removing the PLAYFULL application from Your mobile device and Facebook Account. Please note that removing the PLAYFULL application from Your Facebook Account will delete Your account with PLAYFULL and all of the Virtual Items (including any Experience Points) that You have accumulated will be lost. PLAYFULL is in no way liable to You for the effects of any termination or cancellation on Your use of the Service or the Virtual Items You have accumulated.

User Content and Feedback

The Service may include various forums, blogs, and chat rooms where You and other users can post Your observations and comments on designated topics ("User Content"). PLAYFULL cannot guarantee that other users will not use the ideas and information that You share. Therefore, if You have an idea or information that You would like to keep confidential do not post it on the Service. PLAYFULL IS NOT RESPONSIBLE FOR ANY USER'S USE, MISUSE OR MISAPPROPRIATION OF ANY CONTENT OR INFORMATION POSTED IN ANY FORUMS, BLOGS AND CHAT ROOMS INCLUDING, WITHOUT LIMITATION, YOUR USE, MISUSE, OR MISAPPROPRIATION, OR ANY INFORMATION A USER MAY PROVIDE TO ANY SERVICE PROVIDER OR OTHER USERS. By making available any User Content through the Service, You hereby grant to PLAYFULL a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such User Content only on, through or by means of the Service. PLAYFULL does not claim any ownership rights in any such User Content and nothing in these Terms will be deemed to restrict any rights that You may have to use and exploit any such User Content. You acknowledge and agree that You are solely responsible for all User Content that You make available through the Service. Accordingly, You represent and warrant that: (i) You either are the sole and exclusive owner of all User Content that You make available through the Service or that You have all rights, licenses, consents and releases that are necessary to grant to PLAYFULL the rights in such User Content as contemplated under these Terms; and (ii) neither the User Content nor Your posting, uploading, publication, submission or transmittal of the User Content or PLAYFULL' use of the User Content (or any portion thereof) on, through or by means of the Service will infringe, misappropriate or violate a third party's patent, copyright, trademark, trade secret, moral rights or other proprietary or intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation. PLAYFULL may or may not regulate User Content and provides no representations or guarantees regarding the accuracy, quality, or integrity of any User Content posted on the Service. You acknowledge that chats, postings, or materials posted by users are neither endorsed nor controlled by PLAYFULL, and these communications should not be considered reviewed or approved by PLAYFULL. By using the Service You acknowledge and accept that You may be exposed to material You find offensive or objectionable. You are solely responsible for Your activities in connection with User Content and You agree that PLAYFULL will not under any circumstances be responsible or liable for any User Content, including, but not limited to, errors in any User Content or any loss or damage incurred by use of the User Content or for any failure to or delay in removing User Content. PLAYFULL reserves the right (but shall at no time be obligated) to, in its sole discretion, remove, block, edit, move, disable or permanently delete User Content from the Service with or without notice for any reason whatsoever. You hereby agree that, to the maximum extent permitted by applicable law, PLAYFULL shall at no time be responsible or held liable for the removal, modification or blocking of material or User Content that may be considered offensive and shall at no time be obligated to effect such removal other than under applicable law. PLAYFULL welcomes and encourages Your feedback, comments and suggestions for improvements to the Service ("Feedback"). You may submit Feedback by emailing us at support@BEPLAYFULL.com. You acknowledge and agree that all Feedback will be the sole and exclusive property of PLAYFULL and You hereby irrevocably assign to PLAYFULL and agree to irrevocably assign to PLAYFULL all of Your right, title, and interest in and to all Feedback, including without limitation all worldwide patent, copyright, trade secret, trademark, moral rights and other proprietary or intellectual property rights therein. At PLAYFULL's request and expense, You will execute documents and take such further acts as PLAYFULL may reasonably request to assist PLAYFULL to acquire, perfect, and maintain its intellectual property rights and other legal protections for the Feedback.

General Rules of Conduct and Usage

You represent and warrant that You have full right and authority to use the Service and to be bound by these Terms. You agree that You will comply fully with all applicable laws, regulations, statutes, ordinances, and the Terms herein. You undertake that You shall not defraud, or attempt to defraud, PLAYFULL or other users, and that You shall not act in bad faith in Your use of the Service. If PLAYFULL determines that You do act in bad faith in violation of these Terms, or if PLAYFULL determines that Your actions fall outside of reasonable community standards, PLAYFULL may, at its sole discretion, make adjustments to the number of Experience Points associated with Your Account, terminate Your Account and/or prohibit You from using the Service. By way of example, You specifically agree that You shall not:

Intellectual Property Ownership

The Service and all content thereon or therein are protected by copyright, trademark, and other laws of the United States and foreign countries. Except as expressly provided in these Terms, PLAYFULL and its licensors exclusively own all right, title and interest in and to Service and all content thereon or therein, including all associated intellectual property rights. You will not remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Service. You agree that You shall not: Modify, reverse engineer, decompile, disassemble, decipher or otherwise attempt to derive the source code for any underlying software or other intellectual property used to provide the Service without PLAYFULL's explicit, prior written permission;

Use, display, mirror or frame the Service, or any individual element within the Service; Use the intellectual property of PLAYFULL, or any PLAYFULL licensor, to adapt, modify or create derivative works based on such intellectual property;

Rent, lease, loan, trade, sell/re-sell access to the Service or any information therein, in whole or part; or

Use or reproduce any PLAYFULL licensor, or third party trademark or logo without the prior express written consent of the owner of such trademark or logo.

Links to Third Party Sites

The Service may contain links to third-party websites or resources that are not owned or controlled by PLAYFULL. You acknowledge and agree that PLAYFULL is not responsible or liable for: (i) the availability or accuracy of such websites or resources; or (ii) the content, products, or services on or available from such websites or resources. PLAYFULL does not control nor does it review, research, verify, validate or approve the third-party sites to which the Service may be linked. Such links, therefore, do not imply any endorsement by PLAYFULL of such websites or resources or the content, products, or services available from such websites or resources. You acknowledge sole responsibility for and assume all risk arising from Your use of any such websites or resources.

DMCA Notice

If You are a copyright owner or an agent thereof and believe Your work is the subject of copyright infringement on the Service, You may submit a notification of claimed infringement under the Digital Millennium Copyright Act ("DMCA") by providing notice to PLAYFULL's Designated Agent the following information:

(a) Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;
(b) Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit us to locate the material;
(c) Information reasonably sufficient to permit us to contact You, such as an address, telephone number, and, if available, an electronic mail address;
(d) A statement that You have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law;
(e) A statement that the information in the notification is accurate, and under penalty of perjury, that You are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; and
(f) A physical or electronic signature of a person authorized to act on behalf of the owner of a copyright that is allegedly infringed.

PLAYFULL' Designated Agent for claims of copyright infringement can be reached as follows: by email at support@beplayfull.com or by mail at:
PLAYFULL Legal Department
3357 Oakhurst Ave, Apt 8
Los Angeles, CA 90034

You acknowledge that if You fail to comply with substantially all of the above requirements of this section Your DMCA notice may not be valid and we may not be able to remove infringing content.

Please also note that under Section 512(f) of the Copyright Act, any person who knowingly materially misrepresents that material or activity is infringing may be subject to liability. Updates to the Site and Service; Maintenance

You acknowledge and agree that PLAYFULL may update the Service with or without notifying You. PLAYFULL may require that You accept updates to the Service and You may also need to update third party software from time to time in order to receive the Service. PLAYFULL conducts maintenance work on its system from time to time. A portion, or sometimes all, of the features of the Service will not be available during maintenance periods. All problems encountered during the use of the Service, including those with regard to Your Account, can be reported to PLAYFULL when the problem is encountered at support@BEPLAYFULL.com.

Dispute Resolution and Arbitration

Purpose

This Dispute Resolution and Arbitration provision (this "Provision") facilitates the prompt and efficient resolution of any disputes that may arise between you and PLAYFULL. Arbitration is a form of private dispute resolution in which persons with a dispute waive their rights to file a lawsuit, to proceed in court and to a jury trial, and instead submit their disputes to a neutral third person (or arbitrator) for a binding decision. You have the right to opt-out of this Provision (as explained below), which means you would retain your right to litigate your disputes in a court, either before a judge or jury. Please read this Provision carefully. It provides that all Disputes between you and PLAYFULL (as defined below, for this Provision) shall be resolved by binding arbitration. Arbitration replaces the right to go to court. In the absence of this arbitration agreement, you may otherwise have a right or opportunity to bring claims in court, before a judge or jury, and/or participate in or be represented in a case filed in court by others (including, but not limited to, class actions). Except as otherwise provided, entering into this agreement constitutes a waiver of your right to litigate claims and all opportunity to be heard by a judge or jury. There is no judge or jury in arbitration, and court review of an arbitration award is limited. The arbitrator must follow this agreement and can award the same damages and relief as a court (including attorneys' fees). For the purpose of this Provision, "PLAYFULL" means PLAYFULL and its parents, subsidiary, and affiliate companies, and each of their respective officers, directors, employees, and agents. The term "Dispute" means any dispute, claim, or controversy between you and PLAYFULL regarding any aspect of your relationship with PLAYFULL, whether based in contract, statute, regulation, ordinance, tort (including, but not limited to, fraud, misrepresentation, fraudulent inducement, or negligence), or any other legal or equitable theory, and includes the validity, enforceability or scope of this Provision (with the exception of the enforceability of the Class Action Waiver clause below). "Dispute" is to be given the broadest possible meaning that will be enforced. YOU AND PLAYFULL EACH AGREE THAT, EXCEPT AS PROVIDED BELOW, ANY AND ALL DISPUTES, AS DEFINED ABOVE, WHETHER PRESENTLY IN EXISTENCE OR BASED ON ACTS OR OMISSIONS IN THE PAST OR IN THE FUTURE, WILL BE RESOLVED EXCLUSIVELY AND FINALLY BY BINDING ARBITRATION RATHER THAN IN COURT IN ACCORDANCE WITH THIS PROVISION.

Pre-Arbitration Claim Resolution

For all Disputes, whether pursued in court or arbitration, you must first give PLAYFULL an opportunity to resolve the Dispute. You must commence this process by mailing written notification to PLAYFULL Legal Department, 3357 Oakhurst Ave, Apt 8, Los Angeles, California 90034. That written notification must include (1) your name, (2) your address, (3) a written description of your Claim, and (4) a description of the specific relief you seek. If PLAYFULL does not resolve the Dispute within 45 days after it receives your written notification, you may pursue your Dispute in arbitration. You may pursue your Dispute in a court only under the circumstances described below.

Exclusions from Arbitration/Right to Opt Out

Notwithstanding the above, you or PLAYFULL may choose to pursue a Dispute in court and not by arbitration if (a) the Dispute qualifies, it may be initiated in small claims court; or (b) YOU OPT-OUT OF THESE ARBITRATION PROCEDURES WITHIN 30 DAYS FROM THE DATE THAT YOU FIRST CONSENT TO THIS AGREEMENT (the "Opt-Out Deadline"). You may opt out of this Provision by mailing written notification to PLAYFULL Legal Department, 3357 Oakhurst Ave, Apt 8, Los Angeles, California 90034. Your written notification must include (1) your name, (2) your address, and (3) a clear statement that you do not wish to resolve disputes with PLAYFULL through arbitration. Your decision to opt-out of this Provision will have no adverse effect on your relationship with PLAYFULL. Any opt-out request received after the Opt- Out Deadline will not be valid and you must pursue your Dispute in arbitration or small claims court.

Arbitration Procedures

If this Provision applies and the Dispute is not resolved as provided above ("Pre-Arbitration Claim Resolution") either you or PLAYFULL may initiate arbitration proceedings. The American Arbitration Association ("AAA"), www.adr.org, or JAMS, www.jamsadr.com, will arbitrate all Disputes, and the arbitration will be conducted before a single arbitrator. The arbitration shall be commenced as an individual arbitration, and shall in no event be commenced as a class arbitration. All issues shall be for the arbitrator to decide, including the scope of this Provision. For arbitration before AAA, for Disputes of less than $75,000, the AAA's Supplementary Procedures for Consumer-Related Disputes will apply; for Disputes involving $75,000 or more, the AAA's Commercial Arbitration Rules will apply. In either instance, the AAA's Optional Rules For Emergency Measures Of Protection shall apply. The AAA rules are available at www.adr.org or by calling 1-800-778-7879. For arbitration before JAMS, the JAMS Comprehensive Arbitration Rules & Procedures and the JAMS Recommended Arbitration Discovery Protocols For Domestic, Commercial Cases will apply. The JAMS rules are available at www.jamsadr.com or by calling 1-800-352-5267. This Provision governs in the event it conflicts with the applicable arbitration rules. Under no circumstances will class action procedures or rules apply to the arbitration. Because the Service and these Terms concern interstate commerce, the Federal Arbitration Act ("FAA") governs the arbitrability of all Disputes. However, the arbitrator will apply applicable substantive law consistent with the FAA and the applicable statute of limitations or condition precedent to suit.

Arbitration Award—The arbitrator may award on an individual basis any relief that would be available pursuant to applicable law, and will not have the power to award relief to, against or for the benefit of any person who is not a party to the proceeding. The arbitrator will make any award in writing but need not provide a statement of reasons unless requested by a party. Such award will be final and binding on the parties, except for any right of appeal provided by the FAA, and may be entered in any court having jurisdiction over the parties for purposes of enforcement.

Location of Arbitration - You or PLAYFULL may initiate arbitration in either Los Angeles, California or the federal judicial district that includes the address you provide in your written notification of Pre-Arbitration Claim Resolution. In the event that you select the federal judicial district that includes the address you provide in your written notification of Pre-Arbitration Claim Resolution, PLAYFULL may transfer the arbitration to Los Angeles, California in the event that it agrees to pay any additional fees or costs you incur as a result of the transfer, as determined by the arbitrator.

Payment of Arbitration Fees and Costs - PLAYFULL will pay all arbitration filing fees and arbitrator's costs and expenses upon your written request given prior to the commencement of the arbitration. You are responsible for all additional fees and costs that you incur in the arbitration, including, but not limited to, attorneys or expert witnesses. Fees and costs may be awarded as provided pursuant to applicable law. In addition to any rights to recover fees and costs under applicable law, if you provide notice and negotiate in good faith with PLAYFULL as provided in the section above titled "Pre-Arbitration Claim Resolution" and the arbitrator concludes that you are the prevailing party in the arbitration, you will be entitled to recover reasonable attorney's fees and costs as determined by the arbitrator.

Class Action Waiver

Except as otherwise provided in this Provision, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a class or representative proceeding or claims (such as a class action, consolidated action or private attorney general action) unless both you and PLAYFULL specifically agree to do so following initiation of the arbitration. If you choose to pursue your Dispute in court by opting out of this Provision, as specified above, this Class Action Waiver will not apply to you. Neither you, nor any other user of the Service can be a class representative, class member, or otherwise participate in a class, consolidated, or representative proceeding without having complied with the opt-out requirements above.

Jury Waiver

You understand and agree that by entering into this agreement you and PLAYFULL are each waiving the right to a jury trial or a trial before a judge in a public court. In the absence of this Provision, you and PLAYFULL might otherwise have had a right or opportunity to bring Disputes in a court, before a judge or jury, and/or to participate or be represented in a case filed in court by others (including class actions). Except as otherwise provided below, those rights are waived. Other rights that you would have if you went to court, such as the right to appeal and to certain types of discovery, may be more limited or may also be waived.

Severability

If any clause within this Provision (other than the Class Action Waiver clause above) is found to be illegal or unenforceable, that clause will be severed from this Provision, and the remainder of this Provision will be given full force and effect. If the Class Action Waiver clause is found to be illegal or unenforceable, this entire Provision will be unenforceable and the Dispute will be decided by a court.

Continuation

This Provision shall survive the termination of your service with PLAYFULL.

h3Disclaimer of Warranties

THE SERVICES (INCLUDING THE APPLICATION) AND ALL CONTENT THEREON OR THEREIN ARE PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY. WITHOUT LIMITING THE FOREGOING, PLAYFULL, OUR REWARDS PARTNERS, AND OUR AND THEIR RESPECTIVE AFFILIATES, SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND LICENSORS (COLLECTIVELY, THE "PLAYFULL PARTIES") EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. THE PLAYFULL PARTIES MAKE NO WARRANTY THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. THE PLAYFULL PARTIES MAKE NO WARRANTY REGARDING THE QUALITY OF ANY PRODUCTS, SERVICES OR CONTENT OBTAINED THROUGH THE SERVICE OR THE ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS OR RELIABILITY OF ANY CONTENT OBTAINED THROUGH SERVICE. YOU ARE SOLELY RESPONSIBLE FOR ALL OF YOUR COMMUNICATIONS AND INTERACTIONS WITH OTHER USERS OF THE SERVICE AND WITH OTHER PERSONS WITH WHOM YOU COMMUNICATE OR INTERACT AS A RESULT OF YOUR USE OF THE SERVICE. YOU UNDERSTAND THAT PLAYFULL DOES NOT SCREEN OR INQUIRE INTO THE BACKGROUND OF ANY USERS OF THE SERVICE, NOR DOES PLAYFULL MAKE ANY ATTEMPT TO VERIFY THE STATEMENTS OF USERS OF THE SERVICE. THE PLAYFULL PARTIES MAKE NO REPRESENTATIONS OR WARRANTIES AS TO THE CONDUCT OF USERS OF THE SERVICE OR THEIR COMPATIBILITY WITH ANY CURRENT OR FUTURE USERS OF THE SERVICE. YOU AGREE TO TAKE REASONABLE PRECAUTIONS IN ALL COMMUNICATIONS AND INTERACTIONS WITH OTHER USERS OF THE SERVICE AND WITH OTHER PERSONS WITH WHOM YOU COMMUNICATE OR INTERACT AS A RESULT OF YOUR USE OF THE SERVICE, PARTICULARLY IF YOU DECIDE TO MEET OFFLINE OR IN PERSON. SOME JURISDICTIONS DO NOT ALLOW THE DISCLAIMER OF IMPLIED TERMS IN CONTRACTS WITH CONSUMERS AND AS A RESULT THE DISCLAIMERS OF THIS SECTION MAY NOT APPLY TO YOU.

Limitation of Liability

YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SERVICE, INCLUDING THE APPLICATION, REMAINS WITH YOU. NEITHER THE PLAYFULL PARTIES NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SERVICE WILL BE LIABLE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOSS OF DATA, LOSS OF GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE, THE COST OF SUBSTITUTE PRODUCTS OR SERVICES, OR FOR ANY DAMAGES FOR PERSONAL OR BODILY INJURY OR EMOTIONAL DISTRESS ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICE, OR FROM ANY COMMUNICATIONS, INTERACTIONS OR MEETINGS WITH OTHER USERS OF THE SERVICE OR OTHER PERSONS WITH WHOM YOU COMMUNICATE OR INTERACT AS A RESULT OF YOUR USE OF THE SERVICE, WHETHER BASED ON BREACH OF WARRANTY, BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT THE PLAYFULL PARTIES HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

IN NO EVENT WILL THE PLAYFULL PARTIES' AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES, ANY PART THEREOF, OR ANY CONTENT EXCEED FIVE HUNDRED DOLLARS ($500). THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN PLAYFULL AND YOU. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU

Indemnity

You agree to indemnify, save, and hold the PLAYFULL Parties harmless from any claims, losses, damages, liabilities, including legal fees and expenses, arising out of Your use or misuse of the Service, any violation by You of these Terms, any of Your User Content, or any breach of the representations, warranties, and covenants made by You herein. PLAYFULL reserves the right, at Your expense, to assume the exclusive defense and control of any matter for which You are required to indemnify PLAYFULL, and You agree to cooperate with PLAYFULL's defense of these claims. PLAYFULL will use reasonable efforts to notify You of any such claim, action, or proceeding upon becoming aware of it. You agree that the provisions in this Indemnity section will survive any termination of Your Account (if applicable) or of Your access to or use of the Service.

Additional Mobile Application Terms

The following additional terms and conditions apply with respect to any application that PLAYFULL provides to you designed for use on an Apple iOS-powered mobile device (an "iOS App"):

You acknowledge that these Terms are between you and PLAYFULL only, and not with Apple, Inc. ("Apple").

Your use of the iOS App must comply with Usage Rules set forth in Apple’s then-current App Store Terms of Service.

PLAYFULL, and not Apple, is solely responsible for our iOS App and the services and content available thereon. You acknowledge that Apple has no obligation to provide maintenance and support services with respect to our iOS App. To the maximum extent permitted by applicable law, Apple will have no warranty obligation whatsoever with respect to our iOS App and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure of the iOS App to conform to any warranty.

You agree that PLAYFULL, and not Apple, is responsible for addressing any claims by you or any third party relating to our iOS App or your possession and/or use of our iOS App, including, but not limited to: (i) product liability claims; (ii) any claim that the iOS App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation, and all such claims are governed solely by these Terms and any law applicable to us as provider of the iOS App.

You agree that PLAYFULL, and not Apple, shall be responsible, to the extent required by these Terms, for the investigation, defense, settlement and discharge of any third party intellectual property infringement claim related to our iOS App or your possession and use of our iOS App. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country; and (ii) You are not listed on any U.S. Government list of prohibited or restricted parties.

You agree to comply with all applicable third party terms of agreement when using our iOS App (e.g., you must not be in violation of your wireless data service terms of agreement when using the iOS App).

You agree that Apple and Apple’s subsidiaries are third party beneficiaries to these Terms as they relate to your license to use the iOS App. Upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as they relate to your license of the iOS App as a third party beneficiary thereof. The following additional terms and conditions apply with respect to any application that PLAYFULL provides to you designed for use on an Android-powered mobile device (an "Android App"):

You acknowledge that these Terms are between you and PLAYFULL only, and not with Google, Inc. ("Google").

Your use of the Android App must comply with Google’s then-current Google Play Terms of Service.

PLAYFULL, and not Google, is solely responsible for the Android App, the services and content available thereon and the support and maintenance thereof. Google has no obligation or liability to you with respect to the Android App or these Terms.

Controlling Law and Jurisdiction

These Terms and any action related thereto will be governed by the laws of the State of California without regard to its conflict of laws provisions. Except as provided in the "Dispute Resolution and Arbitration" Provision (above), the exclusive jurisdiction and venue of any action with respect to the subject matter of these Terms will be the state and federal courts located in the District of California and each of the parties hereto waives any objection to jurisdiction and venue in such courts.

Entire Agreement

These Terms constitute the entire and exclusive understanding and agreement between PLAYFULL and You regarding the Service, and these Terms supersede and replace any and all prior oral or written understandings or agreements between PLAYFULL and You regarding the Service.

Assignment

You may not assign or transfer these Terms, by operation of law or otherwise, without PLAYFULL's prior written consent. Any attempt by You to assign or transfer these Terms, without such consent, will be of no effect. PLAYFULL may assign or transfer these Terms, at its sole discretion, without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns.

Notices

Any notices or other communications permitted or required hereunder, including those regarding modifications to these Terms, will be in writing and given by PLAYFULL (i) via email (in each case to the address that You provided by Your Facebook Login) or (ii) by posting to the Service. Any notices or other communications permitted or required hereunder by You, shall be in writing and addressed to PLAYFULL,

Attn: PLAYFULL,
3357 Oakhurst Ave,
Apt 8, Los Angeles,
CA 90034. California

Any notices that You provide without compliance with this section shall have no legal effect.

California Consumer Notice

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: The Service is provided by PLAYFULL, 3357 Oakhurst Ave, Apt 8, Los Angeles, CA 90034. If You have a question or complaint regarding the Service, please contact Customer Service at support@BEPLAYFULL.com. You may also contact us by writing to PLAYFULL,

Attn: PLAYFULL,
3357 Oakhurst Ave,
Apt 8, Los Angeles,
CA 90034. California

residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by post at 1625 North Market Blvd., Sacramento, CA 95834 or by telephone at (916) 445-1254 or (800) 952-5210 or Hearing Impaired at TDD (800) 326-2297 or TDD (916) 322-1700.

Waiver; Severability

The failure of PLAYFULL to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of PLAYFULL. Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise. If for any reason a court of competent jurisdiction finds any provision of these Terms invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the other provisions of these Terms will remain in full force and effect.

THE SECTION TITLES IN THESE TERMS OF SERVICE ARE FOR CONVENIENCE ONLY AND HAVE NO LEGAL OR CONTRACTUAL EFFECT.